Productivity isn't just about getting things done. Productivity is defined as “the effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input.” Essentially, it is a measurement of efficiency.
For some people, it’s simpler to view productivity in the currency of time. There are only 24 hours in a day, 60 minutes in an hour, and 60 seconds in a minute. If you live 60 years, you will have lived 525,600 minutes.
While you can lose and gain money, esteem, friends, possessions and more, the one commodity you can never get back is time. Improving productivity in your profession helps you get more accomplished in less time, allowing you more time to go about enjoying the 525,600 minutes you have.
Productivity in business is not simply doing something for the sake of getting it done. It’s about doing the right things at the right time to achieve maximum efficiency for your effort. Believe it or not, efficiency is sometimes about doing nothing at all. Taking a break. Recharging your batteries. Mentally preparing for what comes next.
The real key to remember is that everyone has unique needs when it comes to maximizing efficiency for optimal productivity.